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Founders in Tech is a community of entrepreneurs learning to digitize, automate and scale — one system at a time.

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infinia Why FIT

Together, we are building stronger businesses. Join us.

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Operator network

Learn from people who are building real businesses, solving practical problems and sharing what works.

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Execution playbooks

Use checklists, systems and frameworks you can put to work immediately.

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Automation skills

Create repeatable processes for sales, marketing and operations.

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Live coaching

Get founder-focused learning and coaching designed for action.

Featured from FIT

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Join the next monthly cohort and build a more repeatable sales process. Explore offer →

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Why founders join
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Systems. People. Momentum.

Join practical sessions, connect with other builders and implement systems that help your business grow.

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Everything you need to move forward.

Different challenges. Practical support that meets you where you are.

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Business Automation

Make repetitive work easier to manage with connected tools, dependable workflows and clearer processes.

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🎤

Pitch Readiness

Build a clear story around your problem, solution, traction and the opportunity ahead.

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📈

Investor Readiness

Prepare your financial story, key metrics and business materials for more confident investor conversations.

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Founder Community

Meet entrepreneurs who share practical ideas, solve problems and help each other move forward.

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Tools & Resources

Find platforms, templates and frameworks that make day-to-day operations run more smoothly.

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Execution Coaching

Translate plans into priorities, commitments and concrete next steps with founder-focused support.

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Explore the book and structured coaching for founders ready to implement. Explore offer →

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Programmes built for execution

Learn by doing, with programmes designed
for the realities of running a growing business.

Illustrative image for Sales Automation Training — DealmakersSales

Sales Automation Training — Dealmakers

Build a repeatable B2B sales system, from prospecting and CRM workflows to automated outreach, closing and emerging AI sales agents.

Enquire →
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Marketing Automation Training

Turn inconsistent campaigns into clearer customer journeys. Explore lead capture, email follow-up, segmentation and measurement with practical systems. Programme dates and format to be confirmed.

Enquire →
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Business Automation Training

Map the repetitive work in your business and learn how connected tools, workflows and clearer processes can save time. Challenge dates to be confirmed.

Enquire →
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Pitch Readiness

Sharpen your story, explain the problem you solve and build a more persuasive presentation for partners, customers and potential investors. Format to be announced.

Enquire →
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Investor Readiness

Get clearer on your business model, financial story, traction, projections and the materials needed for informed funding conversations. This does not guarantee investment.

Enquire →
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Execution Coaching

Move from big plans to measurable priorities, practical actions and consistent follow-through with guidance and accountability. Session details to be confirmed.

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THE FIT COMMUNITY

65,000+ founders. One shared mindset: execute.

Real people, practical frameworks and the support to build a business that runs better.

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FIT flagship programmes

Two offers. One goal: execution.

Start selling more systematically with Dealmakers, or turn the next 60 days into a practical operating plan with Execution.

Monthly cohort

Dealmakers Sales Automation

Find better-fit buyers, work from a CRM pipeline, build your outreach and follow-up, and learn in a monthly cohort with weekly coaching.

R7,500

Book + Coaching

Execution: The First 60 Days

The tactical book and a guided implementation pathway for founders who want to stop planning and start shipping.

Need personalised support? FIT offers 1:1 business coaching at R800 per session—no subscription required. Explore coaching →
Resources

Your next move starts here.

Practical reads, founder frameworks and tools worth knowing.

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Articles & Insights

Founder-led thinking on sales, marketing and building stronger companies.

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Startup Tools

Find software that helps you digitize, automate and scale.

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Training & Playbooks

Get practical frameworks you can apply in the real world.

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Build with founders who get it.

Join FIT for practical resources, community and growth opportunities.

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WHAT FOUNDERS IN TECH IS BUILDING

A community that helps founders turn potential into progress.

Based in South Africa and serving founders worldwide, FIT brings together business coaching, hands-on technology programmes, practical resources and access to relevant industry opportunities.

For entrepreneurs, it means more support to execute. For investors and accelerators, it means meaningful ways to meet and develop promising founders. For partners and event organisers, it means working with a community invested in building better businesses.

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Join our founder community without a subscription. Share your business profile, goals and support needs to help FIT connect you with relevant resources and opportunities.

FEATURED FROM FITExplore the Dealmakers sales automation programme