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About 21 weeks. Every date is fixed unless Brian changes it.
| Step | Dates | What happens |
|---|---|---|
| Buy your ticket | Now, until the seats sell out | Secure your seat online, then receive the intake form |
| Early access ends | Sun 15 Nov | Early access, R2,500, is valid until 15 November. The price rises to R3,500 after that |
| Intake due | Mon 23 Nov | Revenue, clients, average deal size, how clients find you today and tools in use. This sets your baseline |
| Blueprint delivered | By Wed 2 Dec | An engine audit showing where sales leak, and what to build first |
| The build day | Thu 3 Dec (Cape Town) or Fri 4 Dec (Johannesburg) | Principles and build labs, a first working version of your system, then drinks and networking |
| December build period | Mon 7 to Fri 18 Dec | Two live online build clinics (Tue 8 and Tue 15 Dec), a help channel and floor coaches. Engine finished and tested by Fri 18 Dec. Wed 16 Dec is a public holiday |
| Festive break | Sat 19 Dec to Sun 3 Jan | No tracking. Rest |
| Launch Day | Mon 4 Jan | Online kickoff call. The 60 days start |
| Prove It window | Mon 4 Jan to Fri 5 Mar | Weekly commitments logged every Friday. The dashboard tracks outreach, calls, clients and revenue |
| Day-30 pod check-in | Wed 3 Feb | Each pod reviews progress with an expert |
| Day 60 | Fri 5 Mar | Final re-score |
| Evidence due | Fri 12 Mar | Invoices, bank statements or contracts uploaded |
| Verification | Mon 15 to Fri 19 Mar | An independent accountant verifies the top-scoring entries |
| Winners announced | Sat 20 Mar | Cash prizes announced |
January and February can be slow months for some businesses. Every founder faces the same season, and results are measured against each founder's own baseline.
Both cities run from 09:30 to 16:00. The sessions run in this order. Detailed timings to be confirmed.
It starts on time, stays hands-on and ends with drinks at 16:00. Floor coaches work the room at about one per 15 founders during every build lab. Tea, lunch and drinks are provided.
The system is not finished on the day. The day builds the first working version. December is for finishing and testing it. From Monday 4 January it runs.
A scored review of how you sell today, by Wednesday 2 December. It names your biggest leak (not enough leads, weak sales conversations or no follow-up) and what to build first.
Thursday 3 December at Workshop 17 Watershed, Cape Town, or Friday 4 December at WeWork, Rosebank, Johannesburg. Principles, build labs and floor coaches, with tea, lunch and drinks provided.
Two live online build clinics, a help channel and floor coaches, until your system is finished and tested.
Templates, automations, scripts and recorded training. 6 months access.
Six to eight founders with a similar type of sale, with a day-30 check-in.
The 60-day dashboard, weekly commitments, a day-60 re-score, eligibility for the R150,000 prize and an Elevated Dealmaker badge for everyone who finishes.
The one-on-one seat (R10,000) adds: Brian's team builds your own system with you, one on one. Your system is fully built by the end of the day, followed by 2 check-ins in January and 2 in March. Limited seats. All prices include VAT.